Someone must inform you. Your eCommerce business absolutely needs a eCommerce blog, even if your social media presence is robust and your website’s sales funnel is effective.
Why do we say this when we know that as an internet company owner, you already have a lot on your plate? Because blogging—creating quality material on a regular basis—can aid in the expansion of your company in at least seven distinct ways.
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1. Blogging may boost the SEO of your shop
More companies have entered the eCommerce market in the last few years. To reach clients stranded at home and make up for lost in-person sales, many neighborhood brick-and-mortar shops, retail chains, and even manufacturers who formerly sold primarily to other companies have now embraced eCommerce.
As a result, there are a lot more eCommerce shops with which to contend for exposure in search results. You must thus accelerate your SEO engine.
Regular articles add fresh material to your website, which might raise its position in search results. Posts that contain the types of search terms your consumers use, such as “Bluetooth exercise earbuds,” “organic hamster food,” or other terms, can also be effective.
2. How-to articles can encourage both new and recurring clients to visit your shop
There are probably clients out there seeking for advice on how to use whatever it is that you sell. Everything from beauty care products to sporting goods to tools for home remodeling go under this category. Give those consumers what they want, and create how-to and instructional blogs that are so valuable that readers will bookmark them and return time and time again to learn more.
For instance, Lowe’s has a vast collection of how-to articles, each of which include product links, directions, and more. This is the type of information that someone may bookmark and use again as they work through each stage of a home-ecological renovation project.
3. A quality blog may expand the email subscriber base of your online store
Your email list is, as you presumably well know, the cornerstone of successful marketing. If your blog has useful and well-liked information for your readers, it may help you expand your email list and reach more consumers more quickly with your special offers, promotions, and product news.
Additionally, you may get them to subscribe without using a pop-up box. With a straightforward, linked invitation to subscribe to their email list at the conclusion of its blog entries, immediately above its social media connections, beauty company Orly adopts a less pushy sales strategy.
4. Lifestyle content might make your eCommerce blog a gathering place for devoted clients
A blog is frequently the first step in creating a community around your business, which is a next-level marketing strategy. You’ll notice that these most recent postings don’t include any goods from outdoor-gear company REI.
Instead, these blog entries discuss issues that are important to their audience, like conservation and remote locations.
You need a solid grasp of your client personas in order to design a blog that helps link your business to your customers’ lifestyle. A single category on your store’s blog devoted just to lifestyle material would be a good place to start. You may progressively add more if it succeeds.
5. Sharing purchase advice on your store’s blog will help you increase sales
Your clients want to purchase the proper things, regardless of what those products are, even if they don’t all share the same lifestyle or set of reasons. This explains why buying guidelines are a common topic on eCommerce blogs.
You may produce “evergreen” content, like Lush’s blog selection guidelines for hair care products, that draws visitors all year long.
The buyers’ guide to Hannukah dog presents from Chewy is an example of how you can create buyer’s guides for nearly every occasion, including the Festival of Lights.
Sell no squeaky gelt, please? The good news is that you probably sell presents or items that people want to give as gifts, and anything you can offer as a gift makes a wonderful topic for a buyers’ guide blog article.
6. To increase traffic to your website, you may utilize parts of your eCommerce blog pieces as social media content
If your blog posts include fantastic, unique photographs, more people will visit them. Additionally, such photographs can encourage social media users to share your content, which can increase traffic to your site and help you attract new consumers.
Here’s one that exemplifies everything: This holiday-themed product roundup article featuring Nicole Richie on Etsy has influencer cred plus a ton of beautifully styled product photographs that are ideal for posting on social media.
You can create blog photographs that your readers will want to share even if you don’t have an influencer-sized marketing budget by using your phone and some professional advice on taking product shots.
7. You can locate your future staff with the use of your eCommerce blog
You could be seeking to hire additional personnel if your shop is expanding. One method to let your consumers know is to post job openings on your blog, but an even more powerful strategy is to create a blog category that demonstrates to readers what your business is like, who works there, and why they like it. PetSmart does this by dedicating a whole blog to their employees’ experiences, complete with employee bios and information on the charitable initiatives its shops support and host.
Your online store does really require a blog.
Therefore, for the following reasons, in our opinion, your eCommerce store needs a blog: improved search visibility, increased website traffic, a larger email list, increased customer loyalty, increased sales, a larger social audience, and a way to draw in job candidates who are a good fit for your company.
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Daniel Eriksson works as a full-time blogger and affiliate marketer. Learn how to scale your impact at startup speed with Daniel and 500,000 monthly readers on GrowthByDaniel.com. Daniel formerly managed digital marketing teams for startups and e-commerce businesses.