9 strategies to turn prospects into paying customers

9 strategies to turn prospects into paying customers

Your freelancing business is beginning to gain recognition after you secured your ideal domain name and created an SEO-friendly website.
You believed you had completed the difficult part…
But how can you convert these folks into paying customers now that you’ve piqued their interest?
Attracting paying customers may be difficult, whether you’re providing a niche service to local consumers or a larger offer for distant clientele throughout the world. This is especially true if you’re a newly established freelancer.
Fortunately, you’re going to learn nine strategies to make life easier for you.

Good communication

Although communicating with potential clients is straightforward, it is not always simple to know what to say or how to say it.

1. Use social media regularly (but not all platforms)

New businesses frequently believe they must be present on all social media platforms, including Facebook, Instagram, TikTok, and YouTube. Typically, this is not the case. There just aren’t enough hours in the day for a small business or freelancer to be everywhere, and you also need to determine whether your clients are even utilizing these sites.
You should also think about the kind of material you are generating. For Instagram and Pinterest, beautiful photographs perform best, but YouTube and TikTok prefer short, compelling videos. For LinkedIn, long, in-depth articles are ideal, but Twitter users prefer rapid data and advice.
Post something every day, whether it’s a promotion, industry news, or client feedback. Make a social media calendar so you can keep track of crucial dates that are unique to your sector or the beginning of a summer sale.
Timely responses to queries are required. People demand answers to their questions in our contemporary, always-on environment, and the quicker you can meet their wants, the better their perception of your company will be.
You can meet folks who are really interested by connecting with them through LinkedIn and Facebook groups. It’s simple to recognize new clients asking inquiries and provide them with assistance and guidance, creating a positive picture of your company.
Check out How to increase your social media strength for further advice.

2. Transmit pertinent emails

Prospective customers will occasionally subscribe to mailing lists, especially if you offer excellent information that will help them. Both freelance writers and artists may provide advice on how to develop Google ad content and illustrate things.
By 2025, Statista projects that there will be 4.6 billion users worldwide and that there would be approximately 376.4 billion emails sent and received daily. Email marketing is therefore a viable strategy. So how can you continue to be relevant to potential clients with a cluttered inbox?
Setting up welcome auto-responders so that a message is sent to clients when they join up for your mailing list is one approach to communicate with them via email. They probably joined up with their name, so you may customize the message. It’s also a great chance to include a discount coupon or let them know about any current deals.
Make them experience your compassion. Make sure an automatic reply is set up to notify your client when they may expect a response if they fill out a form asking inquiries about your service. This helps control expectations and demonstrates to them that you are considering their requirements.
Make research. What information do your consumers wish to learn? Create informative emails to inform recipients of new services, business news, and information that will let them see that you are aware of their requirements. Reread the email before pressing the submit button. Your clients will share your boredom if you do.

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3. Complete customer surveys

It serves no use to infer what your consumers may think of your company, brand, product, or service. Asking them is the simplest method to learn more. Prospect surveys are an effective technique to reach a new audience that hasn’t been converted while also learning vital information about what consumers desire.
Don’t just send a survey out of the blue. Maybe you’re interested in knowing what features or prices customers anticipate. It’s simpler to formulate your queries once you know why.
Use multiple-choice questionnaires and offer respondents the ability to respond to open-ended inquiries. Allow potential clients to wax lyrical about a positive or negative encounter they had with another business. You’ll obtain a crucial insight into their emotions.
The more surveys you run, the better your knowledge of your audience will be, and the better your service will be. For more helpful advice on making your own, read Best practices for producing surveys.

Reward your clients

Rewards may make people feel exceptional since people prefer to feel special. Whether it’s a sample of chocolate from the grocery store or a discount voucher for the lawn mower you’ve been coveting, incentives make us happy and make us think more highly of the organization offering them.

4. Make offers

Deals are a tried-and-true method of making customers feel appreciated, whether you’re giving them a voucher, discount, or a free item. Planning is essential. How long will you be operating the deal? Will it be an ongoing event? Whether it’s to advertise a new service or sell off unsold inventory, your offer should have a specific goal.
To let everyone know about your offer, send emails and plan social media postings. Provide them with notice, let them know when it began, and remind them when 24 hours remain. They must be made aware of your deal in order for them to find it accidentally.
Remember to cross-sell and up-sell. Cross-selling occurs when you purchase online for a jumper and are offered a pair of pants to go with it, whereas upselling is what happens at McDonald’s when they ask if you want to supersize your meal (upgrade) (a related item). Both strategies improve consumer satisfaction and boost revenue.

5. Deliver beneficial material

Positive brand interactions encourage a closer relationship. Providing quality material that is easy for potential customers to consume is one method to enhance their perception of your business.
Consider that you work as a freelance bicycle journalist. If your website gives suggested printable cycling itineraries across France or monthly tire care suggestions through email, you’re delivering something extra that clients will adore. Sure, you may post screenshots of your greatest articles.
Here are some illustrations of outstanding material you may produce:
• Book/eBook; Learning course; Infographic; Podcast; Templates; Blog; Industry tools; Industry expert interviews; Case studies; Resources; News
It not only improves the experience of your potential customers, but it also establishes you as an authority in your industry.
Discover Why publishing a book is beneficial for business and become motivated if the notion of doing so thrills you and you’re bubbling with brilliant ideas.

6. Launch a loyalty program

Loyalty programs are a terrific method to make a prospect feel unique, despite the fact that they need some forethought. They are an excellent approach to learn more about the purchasing patterns of your clients and may assist you in boosting sales and brand engagement. How do you begin, then?
You might have a favorite loyalty program in mind. Try to consider why. Do you get offers that are specific to you? Is a new product made available to you in advance? If you spend a particular amount, do you get a free gift?
A first-time offer like Buy One Get One Free (BOGOF) or 50% off your first purchase may pique the curiosity of a potential consumer who is wary about investing money with an unproven business.
Loyalty programs are excellent for bringing in new clients and might encourage them to make a purchase, but everything must be obvious and simple to comprehend.

Be genuine

Being authentic is essential if you want to attract a potential customer.

According to Stackla, 88% of consumers see authenticity as a factor in choosing the companies they enjoy and support. Authenticity fosters trust, which boosts advocacy later on by increasing loyalty.

7. Develop your brand

A strong brand may sometimes endure a lifetime. It’s a brand identity for your company, and it’s created via research, the creation of a brand personality, and maintaining message consistency throughout all of your design, copywriting, and communication touchpoints.
You might only purchase a particular brand of coffee from a particular retailer or stick to a particular brand of running shoes. Why? Does their style of thinking match your own, or is it how the brand makes you feel? A successful brand is one that has a strong brand, which is how you show yourself to the world.
Read more about branding in the articles How to develop a successful company brand online and Developing your personal brand.

Convert website traffic with signup forms (en)

8. Network

You need connections if you want to be successful in business. As you build business ties and may enhance your reputation in your sector, networking can help you locate like-minded individuals who inspire you or a shoulder to rely on when you’re stuck for ideas.
Even though the individuals you meet may already be aware of your company, meeting you in person may encourage them to look up your service online and make their first purchase.
At first, conferences may seem daunting. Conduct research and don’t be shy about asking for assistance on LinkedIn or Twitter. Those who have been attending them for a long time like giving advise. Keep an eye out for applications that provide a list of participants and make a note of the companies you wish to contact.
Visit Meetup or use LinkedIn to look for regional groups. Over a mid-morning coffee, you never know who you could run into or what you might discover!
Discover how to connect in
Five methods for networking success
how to make connections at events.

9. Present examples of societal endorsements

We are aware of the strength of group influence. Review websites like Trustpilot exist because of this. We value other people’s experiences because we want to fit in, so we follow the crowd.
You may accomplish this by posting customer reviews on your website, for instance. By using actual images, you can demonstrate that your customers are real. Case studies are a sort of extended social proof that may show customers how other customers use your product.
Display your honors. Make sure your site, blog, and social media platforms all mention any nominations or awards you’ve received. Awards foster trust and inspire confidence.
Influencer marketing may alter how people see your business and offers prestigious social evidence. And it’s not only famous people on the A-list. It may be ideal for your brand if different tiers of influencers can attract particular audiences. Find out why small companies require social media influencers and where to begin by reading this article.

Get out there and attract consumers.

By this point, hopefully, you’re feeling motivated and eager to start converting your prospects into customers. It’s most important to focus on developing a great brand experience that future customers would like. Whether it’s through surveys, emails seeking feedback, or social media, never forget to pay attention to them. To comprehend is to listen!
The following are the nine strategies to convert first-time purchases into loyal patrons:

1. Engage in social media
2. Send pertinent emails
3. Complete customer surveys
4. Make deals
5. Offer informative material 6. Launch a loyalty program
7. Develop your brand.
8. Network
9. Present examples of societal endorsements


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Daniel Eriksson

Daniel Eriksson works as a full-time blogger and affiliate marketer. Learn how to scale your impact at startup speed with Daniel and 500,000 monthly readers on GrowthByDaniel.com. Daniel formerly managed digital marketing teams for startups and e-commerce businesses.