Learning how to choose a profitable blog topic that actually engages your interests and talents is a critical step in preparing your blog for long-term success. We’re breaking down my research-backed approach for choosing the most profitable blog niche (with 60+ blog niche ideas and examples to learn from) in this comprehensive guide.
What exactly is a blog niche?
A blog niche is a carefully chosen topic area around which you will center your blog material. In simpler terms, selecting a blog niche is actually simply another way of addressing the question, how do you determine what to blog about?
And this is a crucial issue to address early on in the process of launching your blog… since it might eventually be the decisive element that decides your blog’s future success (or failure).
While some bloggers just write about whatever comes to mind, this is not a good long-term blog approach. Especially if you want your blog to someday produce revenue and become more than simply an online journal with a few readers tuning in for your observations.
Instead, you should choose a blog niche—a specific topic area on which you will focus all of your content—to define what your followers may anticipate from you.
Blog Niche Ideas for 2023 with Proven Demand and Profit Potential
I know firsthand how difficult it can be to choose a blog niche to focus on. My readers regularly ask me for suggestions on which specialization to pursue based on their specific abilities, interests, and experience. Here are some tried-and-true blog niche ideas with proven demand to help you get started.
Here are some blog niche ideas (with proven demand) that you can use right away:
- Personal finance, debt relief, and responsible credit card use
- Investing and stock market navigation, modest living, and minimalism
- Advice on small company marketing, tax planning, digital advertising, and sales training
- Spirituality, meditation, and yoga, as well as proper food and nutrition in general,
- Recipes and meal prep lessons, restaurant exploration in your city/area (general food blogging)
- Running, hiking, trekking, camping, mountaineering, rock climbing, biking, and skating are all activities that people enjoy.
- Backpacking, travel, digital nomad life, luxury hotel tours, solitary travel, sightseeing Europe (travel blogging) (travel blogging)
- Fitness, weightlifting, endurance sports, and athletic event preparation
- Wedding photography, portrait photography, and outdoor photography
- Basketball, football, baseball, soccer, golf, tennis, volleyball, and hockey are all popular sports.
- Parenting, raising children abroad, solo parenting, and fatherly counsel (or mothers)
- Action movie reviews, popular television program discussions (such as Game of Thrones), and video game reviews
- Book reviews, productivity, career guidance, and interview suggestions
- Relationship guidance, marital counseling, psychology, science, physics, astronomy, and more…
Remember that a good beginning point for determining whether or not certain blog subject ideas you’re interested in might be deemed a smart niche to blog about is whether or not a large number of others share that interest with you. If there is already a big audience looking for solutions on a specific issue, you have the makings of a wonderful (potential) blog niche.
We’ll go through how to investigate and evaluate your blog specialty throughout the rest of this article to ensure you’re on the correct track.
How Specific (or General) Should Your Blog Niche Be?
When selecting a blog theme, select a topic that you can write about on a weekly or even daily basis for years to come.
That implies that an extremely specific niche, such as “Marvel Avengers iPhone Cases,” is unlikely to be successful in the long run.
It may seem appealing at first because you aren’t competing against a large number of merchants, but you’ll likely struggle to find enough creative inspiration, clients, and you may even become tired providing the same sorts of material and designs for months (and years) to come.
With a subject like this, you should widen your blog specialty to include “movie and television-related iPhone covers.” You may still include all of the Marvel instances you want inside this bigger specialty, but you’re also giving yourself freedom to extend into many other closely related titles.
Of course, it is easy to overestimate the scope of a blog specialty (time to niche down).
According to recent blogging data, there are an anticipated 31.7 million bloggers as we approach 2023. As a result, choosing a specific blog niche is more vital than ever.
That implies that if your blog covers a broad topic, such as “health” or “business,” you’ll have a difficult time narrowing down your target audience and carving out your unique viewers.
Instead, you should focus on something much more specific—perhaps instead of “health,” you might choose a blog specialty like “living with diabetes” or “reducing weight via nutrition.” You’ll also be able to tailor your blog name to a more specific topic, which will help you market yourself for viewers.
Instead of “business,” you may narrow your blog niche to “starting a side business” or “how to earn money online,” where your material can have more clearly defined guardrails that keep you on-message for what your audience will come to anticipate.
Now that we’ve established how to choose a blog niche without risking going too narrow or too broad, let’s come up with some blog niche ideas to assist you correctly niche down.
How to Generate Blog Niche Ideas (with Proven Demand)
Some bloggers know exactly what they want to write about right away. They want to establish a blog based on a burning desire or one that is related to an existing commercial enterprise.
Other fresh new bloggers are clueless (which is fine)!
They’re still figuring out what a blog is, and all they know is that they’d like to blog about something.
If that describes you, or if you already have a niche or two in mind but want to expand your options, here are a few terrific ways to generate blog topic ideas.
1. Make a List of Everything You’re Interested In What do you like to do or talk about?
Make a list of anything that piques your curiosity, whether or not you believe it would make a suitable blog niche. At this point, we’re simply considering all of the options.
It’s great if some of your specialty ideas are quite generic and others are more focused. At this point, no ideas are terrible ideas.
Your checklist may look like this:
- Small companies
- The Game of Thrones
- Traveling (particularly in Europe) (especially in Europe)
- Quentin Tarantino films
When you read over your list, you’ll undoubtedly see that some of your suggestions might be better blog specialty subjects than others.
2. Consider the blogs, magazines, and books you read
What blogs do you read religiously? What publications do you read? What about recent (nonfiction) books you’ve read?
You may have a wide range of interests, or you may discover that all of your reading concentrates on one general subject (for example, “personal development”), which might help you move toward a specific blog niche to focus your brainstorming on. Check out my top blogging book recommendations to see if they may help you get started.
Write down the themes and blog headlines of all the sites, publications, and books you’ve read (including hiking books), and see if they spark any obvious ideas for your blog’s specialty. If you’re stuck for headline ideas, use my free blog title generator to get dozens of suggestions on how to position your posts.
3. Describe your previous jobs, hobbies, and experiences
What occupations have you held throughout your life? Make a note of them (even if they seem mundane).
What about your interests? Perhaps you enjoy miniature wargaming or are an avid gardener. Perhaps you play an instrument or are a member of multiple amateur sports teams. Make a list of everything.
While you may not want to start writing blog articles about your real career, you may discover that there are aspects of your occupations or interests that you would like to blog about, or a central thread that connects numerous aspects of your life.
If you work as an ad agency designer, perform in an orchestra, and like drawing and painting, it may make sense for you to establish a blog niche centered on creativity. If you’ve previously worked as a blogger, attempt to get some insights about the sorts of topics you’ve loved writing about the most.
4. Make a list of significant accomplishments
Many popular blogs educate a large number of people how to accomplish something.
Teaching individuals how to shoot better photographs at Digital Photography School… · Mr. Money Mustache teaching people how to save money so they may retire early (both of which are discussed in the most successful blog niche examples below).
What notable achievements have you had? Maybe you’ve:
- I lost weight and managed to keep it off.
- I paid off my debts.
- Participate in a marathon.
- I’ve been married for 30 years.
All of these are accomplishments that others would like to have, and you could write a blog on how you got them.
5. Go over a list of topics that are always popular
If you’re still looking for blog niche ideas, here’s a list that’s not going out of style anytime soon:
- Personal financial difficulties include debt, boosting income, trading stocks, lowering spending, investing, and navigating the stock market.
- Health and wellness include a wide variety of topics such as weight reduction, mental health, and alternative therapies.
- Parenting at various stages: newborns, toddlers, school children, teenagers, and adult children, as well as various parenting approaches
- Self-improvement may be aimed at different age groups (e.g., college students, mid-life professionals, retirees) or at different ideas or styles.
- Building websites: You may use your technical talents to write on how to develop a website, the best website builders, and other topics.
While it is not advisable to choose a blog niche based just on market demand, you may discover that something on that list stands out as a topic to investigate writing about and ultimately work your way into a more determined niche over time (as you learn the nuances of the space).
9 Important Questions to Ask When Choosing a Blog Niche
By now, you should have at least a rough concept of a blog niche you might pursue—or even a few alternative niche ideas you could test out.
How can you determine if your theme will result in a successful blog that can attract readers?
Respond to these questions right now to properly examine your possible blog niche.
If you answered “no” to any of these questions, it’s time to go back to the drawing board and come up with a new blog niche to write about.
Question No. 1. Are You Interested in This Blog Niche Enough?
Yes, it’s tempting to pick a blog niche concept that you believe would be profitable, such as “credit cards” or “weight loss”—simple prospects that you see come up in commercials all the time.
The issue with this strategy is that, in addition to facing intense competition, your interest will most certainly fade with time.
You might include hiring authors to write for you in your blog business plan, but you’ll still need to expand the site yourself (or invest a lot of money in it) before it becomes lucrative.
Don’t choose a niche only because you believe it will allow you to make money blogging.
Choose a specialty in which you are really interested. Something you’d want to write about every day for the next several years.
While you may believe that your own level of interest is minor in comparison to other elements, it is really so vital that it is the first test on our list. I can’t stress enough how important it is to just blog about issues that interest you.
If you’re not sincerely interested in a niche, it’s pointless to try to blog about it—you won’t have the zeal to see it through the ups and downs of the years ahead.
Question No. 2. Do You Have Enough Knowledge on This Blog Niche
If you want to develop a successful blog, you must be able to produce blog entries that readers will find useful—not information riddled with mistakes or incorrect assumptions.
You don’t want to have to spend hours upon hours studying every line of your blog articles, and if you’ve done your research to find out how much it costs to blog, you probably won’t have enough money to employ skilled writers to assist you with all of your writing attempts.
You should select a topic about which you are reasonably knowledgeable. At the very least, enough to have a talk about it.
Readers will also expect you to have some level of experience (preferably, skill) in your blog area. Would you want to learn cooking ideas from someone who can’t boil an egg, or blog SEO methods from someone whose website has never ranked higher than page 10 on Google?
Most blog niches do not require formal qualifications. Readers would welcome your “weight reduction on a budget” advise as long as it is founded on your own hard-won personal experience. The same is true for how I’m able to provide tried-and-true blogging techniques, guidance, and best practices based on the real-world outcomes I’ve been able to achieve for my own site here.
Most people will not assume you are a certified health professional, personal trainer, or financial expert.
However, in many blog genres, readers will anticipate a certain level of educational or professional skills.
Readers would expect you to be trained as a lawyer or accountant if you start a blog that covers legal topics or, for example, blog tax advice—or, at the absolute least, to include carefully cited quotes and advice from professionals in your suggestions. Take, for example, my list of things I wish I knew before beginning a blog.
Question No. 3. Is This Blog Niche Having a Paying Audience?
So you’ve got a specialty that you’re passionate about and know a lot about… say, an obscure cartoon from your childhood.
But, before you start a fan blog devoted to the animation, you should take a step back and pose a critical question: Is there a paying audience for this niche?
To make a blog niche work (assuming you intend to generate money at some time), you must first have an audience to advertise your blog to… and a reasonable expectation that they would possibly spend money on items or services relevant to that niche—whether you manufacture them yourself or not.
To determine whether or not your blog niche has a paying audience, ask yourself the following questions:
- Are there any books or publications about this topic? Use your common sense here: if a self-published eBook has no reviews and no exposure on Amazon, it’s probably not a hint that there’s a significant paying audience out there. You want to see if others are already making money in this area. Consider the possibility of selling online courses to an audience interested in learning more about these hot blog subjects.
- Are there any products (or services) geared towards this demographic? Assume you’re thinking of starting a blog about new parents of twins based on your personal experience. There are clearly items geared at twin parents (plus the vast majority of products aimed at any parents could work too). The presence of numerous items indicates (a) the existence of a paying audience and (b) a source of future advertising or affiliate programs to create cash for you. Affiliate marketing is a terrific method to monetise your blog, especially if you have a widely rated product or service in your blog area (for example, have a look at my compilation of honest Bluehost reviews)—product reviews are another great way to profit.
- Are businesses promoting items that are linked to your keywords? For example, if the topic you’re interested in is “organic gardening,” you may enter that term into a free keyword research tool (or Google), along with other similar keywords like “gardening tools” and “organic pesticides.” Do any advertising appear? If you can’t discover advertising for any (or many) of your keywords, this might be a difficult blog subject to monetize. Create Google Alerts for pertinent phrases in your niche that you wish to monitor.
If your responses to these questions continue to sound positive, then let’s proceed.
Question No. 4. How Many People Search for Your Blog Niche?
If you haven’t previously done so, now is the time to learn how to undertake keyword research.
Once you’ve decided on certain keywords, you should research how common those keywords are.
Use my free keyword tool to not just check monthly search traffic for the phrases you’ll be blogging about, but also to gain ideas for additional popular terms in your industry.
Make certain that you are targeting your home nation as well as any other significant countries that are important. For example, if you’re in Australia but want to offer digital items to a global audience, you’ll want to target the US and UK as well so you can see the combined volume of searches from other English-speaking nations.
Any decent keyword research tool will also provide a plethora of additional relevant keywords for you to consider. If any of them receive far more searches than the keywords you previously considered, you may want to prioritize your blog post ideas to include those higher priority prospects first.
As an aside, if you’re struggling with content planning, you can get my free blog planner bundle and kick things up a level right now.
What is a reasonable amount of monthly searches for a decent blog niche?
If most of your keywords barely receive 100 searches each month, you’ll struggle to develop a lucrative site.
But if you can aggregate all of your top 10-20 keywords and reach a total of 100,000 – 1,000,000 monthly searches… you’re on to something.
Question No. 5. Will this niche be there for a long time?
While some blogs may thrive by concentrating on fleeting trends, building a popular site takes time.
You don’t want to have to start again after six months, so choose a blog niche that will be there for years to come.
Building a whole blog on something that is intended to be temporary (such as the 2024 Olympics) is unlikely to be worthwhile. Building a blog on something that could go away soon is also a bad idea. This is frequently the case with new social networks or enterprise initiatives: consider what happened to Google Authorship, for example.
Make sure your body of work is built around a blog niche that will stay, or that you can pivot to accommodate for changes in your specialty over time.
If a blog niche has been there for a while, it’s a solid indication that it’s here to stay!
Anything that has only recently been on the scene is better avoided as a specialized topic for a complete blog.
However, if a new trend neatly rolls up into the larger niche you want to cover, it’s a terrific opportunity to jump in early and create content on the subject.
Question No. 6. Is there moderate (or more) competition in your blog niche?
You would believe that a good niche should not have a lot of competition, yet the reverse is true.
If there is no rivalry, or if the competition is shockingly poor or amateurish, this might signal that your topic isn’t one that lends itself well to blogging.
Other bloggers might be your partners as well as your competitors.
For example, you’ll want to be able to guest post on larger sites, and you may want to hold webinars to invite bigger people in your area to cooperate on building your combined audiences.
Of course, if there’s a lot of competition, it’s critical to separate your blog from the rest by selecting a niche or demographic that isn’t as extensively targeted.
Question No. 7. Is the blog topic trending upwards on Google Trends?
Google Trends is a useful tool for gauging public interest in potentially popular blog subjects. Consider this trend graph on the popularity of blogging.
Simply enter your term to discover if it is getting more or less popular over time.
It’s advisable to avoid blogging on a topic that’s losing popularity (unless you have reason to believe it’s poised to regain popularity).
If interest in a specialty remains constant, that’s probably OK… However, the ideal circumstance is to find a niche that is growing higher on Google Trends.
You can also compare search phrases here, so if you’re deciding between two blog genres, you could find it useful to assess their popularity.
If the graph appears to be pretty level over the last year, look at the previous five years (choose the date ranges from the dropdown menu)—you may find that it has been gradually falling in popularity.
Question No. 8. Would You Be Satisfied With This Blog Niche?
Although you may write under a pseudonym, it’s not a good idea to choose a blog specialty with which you don’t want people to associate you.
This might be because the blog niche is humiliating in some manner (after all, nobody wants to be known as the “bed-wetting blogger”), or it could be because it isn’t a good fit for another brand you’ve already established—and you don’t want to upset your existing following.
It might also be because you don’t want to be labeled in any way (for example, as a “mother blogger”).
While you don’t have to tell everyone you know about your blog, it’s definitely a plus if you feel comfortable sharing it with friends, family, and people you already know online—this may really help raise your traffic in the early days.
So, if you don’t feel comfortable having your name connected with a blog specialty, reconsider.
Question No. 9. Is Your Niche Suitable for Evergreen Content?
Blog material is classified into two types: “evergreen” and “news.”
Evergreen material will continue to be relevant for years to come, but it will need to be updated over time.
News information can be quite engaging for a short time, but it swiftly fades when other events take place.
While there are still many blogs that only post news, the options for evergreen material make it easier to expand your site.
Rather than continuously publishing fresh material to attract readers, your evergreen content may work hard to draw visitors to your site.
If your specialty requires a lot of new content to be released on a regular basis, consider if you’re up to the task.
Most news-focused blogs employ a staff of writers to keep up with the most recent news and events.
4 Clever Ways to Test Your Best Blog Niche Idea (Before You Launch)
So you’ve decided on a blog niche that you’re convinced will allow you to (eventually) monetize the site.
There are several additional blogs, books, publications, and goods associated with it… and it’s something you actually want to learn about. Will you, however, like blogging about it?
Wouldn’t it be fantastic if you could validate your blog niche before putting in the time and effort to create a website for it? You certainly can.
Before you invest hours building your website, here’s how to validate the blog niche ideas you’re contemplating.
Test #1: Generate at least 50 blog post ideas in your niche
Set up an hour for yourself in an empty room at home or a quiet neighborhood coffee shop—and grab a notepad and pen.
Make a list of as many blog post ideas as you can. You want to come up with at least 50 concepts.
It doesn’t matter if any of those concepts look a little generic, or if you’ve seen them done before… Simply make as long a list as you can.
If you grow bored halfway through this exercise, or if you run out of ideas before you reach 50, it’s a clue that this blog niche isn’t appropriate for you. Because if your site gains popularity, you’ll find yourself producing far more than just 50 pieces.
Test #2: Write a Few Guest Posts in Your Blog Niche
Once you’ve compiled a list of themes, pick a handful that you’d want to write about and look for sites that might be interested in hosting an article from you—covering those blog topics as guest posts for their current readership.
You may open up a free Medium account or go to LinkedIn and write your test guest pieces there to see how people in your network react.
This is a terrific method to see if you love writing about your blog theme, and it may also provide you with real-world feedback from readers about your material.
If you find it difficult to compose these early guest pieces, or if you don’t enjoy it… Alternatively, if the feedback you receive from your target audience is startlingly unfavorable, it may be time to reconsider the niche you blog about.
Test # 3 Start a Facebook Page as a third test (or Group) Your Blog’s Niche
Another simple and inexpensive option to test your niche is to start a Facebook profile (or group).
Give this page or group the same name as your desired future blog so that you may use it as your blog’s eventual Facebook page if you do decide to pursue this topic.
This page or group is an excellent place to post interesting links, ask questions, and share information about your topic. If you can get a good number of fans or group members to come here and communicate with you, you’ll have a constant stream of fresh material ideas.
If you love writing there and gain some traction (via likes, comments, and shares), it’s a solid indication that you’ll enjoy having a blog and managing a community in this field.
Test #4. Create five sample blog posts related to your niche
Finally, if you’ve gotten this far, it’s time to start planning blog posts and writing those articles to put your skills to the test.
If five example blog articles seem excessive, or if you’re bored after writing only one article in this theme, it’s worth contemplating if you truly want to choose a blog niche where you’ll struggle to produce material that fascinates you.
Of course, if you do decide to begin a blog in this sector, you’ll have a huge head start.
You’ll have a slew of content ideas to feed your editorial schedule, as well as a few prepared articles ready to edit and post.
What Makes a Profitable Blog Niche? 23 Profitable Blog Niche Examples: What Makes a Profitable Blog Niche?
Here are 23 (true) most lucrative blog niche examples, ideas, and types of blogs to demonstrate that it is feasible to draw an audience and create a successful business in a variety of industries—and we’ll guide you through a particular niche example of each of these blog themes below. Check out my in-depth list of the top blog examples to learn from today for even more.
- Blogs about photography
- Blogs about traveling
- Recipe blogs and food blogs
- Parenting websites and blogs
- Blogs about fashion
- Blogs dedicated to fitness
- Blog writing
- Blogs about Personal Finance
- Blogs about daily life
- Blogs for Small Business Marketing
- Blogs about Search Engine Optimization
- Blogs for Personal Development
- Blogs for Career Development and Job Search
- Blogs about entrepreneurship
- Blogs about side hustles
- Blogs about investing
- DIY (Do-It-Yourself) websites
- Blogs about Natural Living
- Blogs about sustainability
- Blogs about Female Empowerment
- Blogs about programming
Each of these specialty blogs addresses a distinct issue in a different way. Let’s take a closer look at each of these blog niche samples.
This will give you an idea of the huge range of potential blog categories around which you may effectively establish a blog business strategy (and a pleased audience).
Today, how will you choose the best blog niche?
Every blogger must finally choose a blog niche… why it’s critical not to choose a niche at random (or even because you believe it’ll make you a lot of money).
You’ll need a profitable blog niche concept that you’re willing to stick with for a long time if you want to establish a successful business and attract actual traffic to your site.
Here’s your 3-step blog niche checklist to get you started. Make certain that you:
- Before you get too tied to one blog niche, brainstorm many others. Don’t assume that your initial thought is the best! There might be a superior option that you haven’t considered yet.
- Go through the list of niche tests in this tutorial to ensure that your selected blog niche has a decent possibility of success. If you realize that it isn’t going to be a good one for producing money from your blog, it’s time to reconsider your blog niche decision (if you plan to eventually monetize your blog).
- Before you commit to a blog niche, validate it. Come up with concepts, compose guest pieces, build a Facebook page, and finally—publish a few articles on your site to see how early visitors react before investing heavily in this specific blog area. Don’t make the blogging error of putting a lot of money into your site before it’s proved to have legs.
Do this, and you’ll be setting yourself up for success with your blog from the start.
You’ll not only avoid wasting time, energy, and even money on a blog subject that will never work—but you’ll also learn a lot about what people genuinely care about in the area you select to write on.Share this post!
Daniel Eriksson works as a full-time blogger and affiliate marketer. Learn how to scale your impact at startup speed with Daniel and 500,000 monthly readers on GrowthByDaniel.com. Daniel formerly managed digital marketing teams for startups and e-commerce businesses.