Best SEO Tools for Bloggers in 2023

Best SEO Tools for Bloggers in 2023

Having the greatest blogging tools may make or ruin your blogging career. In this thorough list, I’ve listed all of the most significant (free and paid) blogging tools you should prioritize utilizing this year to help establish, maintain, and grow your blog. We handle marketing, writing, research, SEO, social media, design, and editing, among other things.

Over the last ten years of developing my blog from zero to 300,000+ monthly visitors, one crucial thing I’ve learned is how vital it is to use the greatest blogging tools from day one—and to also realize when you’ve developed enough and are ready to move on to the next level of tool.

When you use the correct blogger tools on your website (whether you’re a novice or a full-time blogger), you may literally save hours of time that would otherwise be spent on much more tedious effort. Especially if you’re using some of the new, strong AI content authoring tools.

Not only will these blogging tools save you important time and effort, but they will also allow you to achieve things that you would not be able to do without investing in your own staff of marketers, writers, virtual assistants, or software engineers.

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Best SEO Tools for Bloggers in 2023 for Better Marketing, SEO, Writing, Social Media, and Research

From keyword research to competition analysis, creating blog headlines, email marketing, nailing your blogger outreach, scaling your social media promotion, and much more, we’re breaking down all of the top blogging tools you should be utilizing on your blog right now.

Before we get into today’s roundup, if you’re brand new to blogging, I’ve put up the best guide to getting started with your blog. Getting your blog up and well-optimized (with the correct tools) is the first step in laying a foundation that will ultimately attract readers. And my 25,000-word guide on beginning a blog will put you in the ideal position to attract thousands of visitors to your site in the near future.


Ahrefs has more than earned its reputation as one of the finest blogging tools for nailing your blog SEO techniques, with a specific emphasis on keyword research and competitor analysis. To be clear, if you’re fresh new to blogging, this tool may be a little sophisticated (and it’s not free).

Many bloggers are unaware of how effective Ahrefs has become as a blogging tool, despite its humble beginnings as a backlink checker. Their most relevant features for bloggers are that it quadruples as a content research and analysis juggernaut, keyword rank tracker (with historical SERP movements going back as far as when your blog began ranking for its first keyword), a competitor research tool, and on-page SEO tools like their analyzer. That is a lot, I know.

New features are continually added on a regular basis, and they are never introduced at the price of their most popular capabilities—they still have the greatest index of backlinks of any blogging platform in its class.

While their Keywords Explorer product is now my go-to (paid keyword tool), Ahrefs truly shines as a backlink research tool. When analyzing your own backlink profile or that of a competitor you want to learn from, you may examine columns such as just new links, lost links, no follow, or do follow links. You may also arrange related connections together, display only one link per domain name, or browse links by blogging platform. The adaptability allows you to quickly get to the bottom of your concerns.

Here are a couple of my everyday Ahrefs searches:

  • Top Pages: This displays a list of the pages with the most traffic for the site you’re looking at.
  • The best by Links: This view ranks a site’s pages depending on the number of backlinks received.
  • Explorer of Contents: Allows you to swiftly produce blog post ideas that focus on popular themes in your industry.
  • Competing Research: This will rapidly provide the terms that a competitor site ranks for (along with traffic estimates)

Remember that traffic predictions are dependent on a site’s organic ranking positions, the amount of highlighted snippets, search carousels, and everything in between. As a result, organic traffic figures, even for small sites, may be astonishingly accurate. Check out SEMRush if you want to compare Ahrefs to another SEO tool.

Convert website traffic with signup forms (en)

Google Analytics

Google Analytics has been a (free) online analytics program developed and provided by Google since 2005, allowing blog and website owners to measure and report on their website visitors. Today, it’s only one of the tools available inside the Google Marketing Platform brand, meant to help marketers and advertisers reach more readers.

The screenshot above (from my own Google Analytics dashboard for this blog) shows important data points such as how many readers visit my blog each month, the breakdown of new vs returning visitors, how many pages the average visitor views, how long they spend on a page, my blog’s bounce rate, and so much more. Google provides a step-by-step instruction for installing Google Analytics on your blog.


Simply said, MonsterInsights is a Google Analytics plugin for WordPress that allows you to access your GA data immediately within your WordPress dashboard.

This plugin makes our list of the best blogging tools because it allows you to easily connect your WordPress blog with your Google Analytics account (without hiring a developer or writing any code yourself)—a task that can be a little more complicated than most new bloggers expect, depending on which of the best WordPress themes you’re using.

You can set up rather advanced event monitoring, eCommerce tracking (depending on the eCommerce website builder you’re using), form submissions, and other capabilities in MonsterInsights with the click of a few clicks that will help you better understand your blog readers as you develop.

Serp Robot

Serp Robot is a free Google rank checker that monitors the position of your blog’s posts in relation to the keywords you enter.

Its specialty is accurate rankings, which is ironic given that that is all a rank tracker does… but not as amusing if you’ve ever used a rank tracking blogging program.

Most rank trackers significantly underperform. Accurate tracking is essential for knowing your blog’s health (as it pertains to your capacity to produce organic search traffic), since a significant fall might indicate a Google manual penalty.

Plugin Yoast SEO for WordPress

Yoast SEO, the most-installed WordPress plugin of all time (created by an independent firm), is essential among the top blogging tools.

Yoast SEO is a powerful free plugin that has been intended to assist make your blog as search engine-friendly as possible, whether you’re operating a personal blog or working in marketing and SEO for a company that has put you in charge of maintaining their corporate site. In fact, it’s been a critical component in optimizing my material on my side site, where I’m beginning to rank for phrases like the greatest hiking presents and the best hiking footwear on the market today.

When you install the plugin, the above mini-SEO tools dashboard will appear at the bottom of every article on your blog whenever you’re in editing mode. Simply enter your focus keyword (the target keyword you want the article to rank for in organic search) and the plugin will provide you with a detailed analysis of how to write a better headline, meta description, as well as recommendations on the number of links your article should contain, the number of times your keyword phrase should be mentioned, article length, and more.

If I had to select only one of these tools to use on my site today, I’d go with Yoast SEO.


BuzzSumo’s Content Research blogging tool creates a list of the most popular blog posts on a specific topic, as well as pre-validated blog post ideas.

You can also use Buzzsumo to track your blog’s mentions throughout the web in real time. This makes them particularly handy among the finest blogging tools for Marketers—because you may contact unlinked brand mentions and convert them into new links for your expanding blog SEO strategy.

The question analyzer allows you to search for and display questions based on a certain keyword phrase that your readers may be searching for—important if you want to capture highlighted snippets.

Twinword Ideas

Do you miss the old (free) Google Keyword Planner, or are you seeking for another free option to more complex tools like Ahrefs? Twinword Ideas is another excellent option. It’s a free keyword research tool that can help you figure out which terms you should develop tailored content for (in order to bring more of the right readers to your blog from search engines).

Twinword Ideas, a free blogging tool from the Twinword team, collects keyword data straight from Google, making it more accurate than the majority of entirely free keyword research tools available today. So, if you’re wondering if people still read blogs, the answer is yes. Today, the answer is a loud yes.

You may browse “Popular Topics” along with statistics that determines how much SEO competition there will be on the topic—suggesting how tough it will be for your blog to rank high in organic search results. Unlike Google’s original Keyword Planner tool, which provides a range of monthly search volumes, Twinword Ideas shows specific search numbers you can rely on. This tool assisted me in deciding to investigate themes such as the finest hikes in Yosemite and the best time of year to visit Yosemite—surprisingly, not as competitive as you might assume.


What I enjoy about SimilarWeb is their ability to transform frequently incomprehensible data into colorful pictures that are easy to grasp. Insights that could take hours to glean elsewhere when depending just on data can be drawn very quickly with SimilarWeb’s visual presentations.

SimilarWeb’s free edition enters our list of top tools since it allows you to see everything that the subscription membership does—with the exception that your time range is limited. A free account allows you to view a blog’s website traffic metrics for the previous three months. A premium subscription allows you to view comprehensive traffic reports for six months. It also shows global traffic broken down by nation. There’s also a category rating that shows your popularity within the subject you blog about, which may be culinary blogging, fashion blogging, travel blogging, or something else.

Statistics on visitor locations, search traffic, referring sites, social traffic, keywords you’re ranking for, paid advertising data, and comparable sites you’re competing with today can all be analyzed. However, traffic statistics should be interpreted with caution. SimilarWeb undercounts traffic for sites with less than 50,000 visits per month while overestimating traffic for others.
SimilarWeb does what Ahrefs does not: it assists you in visualizing every channel that generates traffic to your blog (and taking action to learn how to develop blog articles that replicate your success).

Can I Rank?

One of the most intriguing new blogging tools I’ve discovered this year is Can I Rank? At the heart of their product is an AI-powered software engine that provides you with actionable blogging tips and advice on how to improve your blog’s SEO rankings, get more traffic, and even gather the best blog post ideas to pursue based on your existing content—as well as which opportunities will provide the most potential traffic value in the months ahead.

Can I Ranksite ?’s not only provides SEO-focused recommendations, but also extensive DIY instructions for how to effectively apply their advice—or the option to subcontract the task to an SEO specialist in their network. It’s pure genius, and I’ve already uncovered numerous high-impact content possibilities for my site that I’m capitalizing on, so I encourage that every serious blogger give them a shot.

SE Ranking

SE Ranking is just another of my recommendations for fascinating new blogging tools to emerge this year. With a feature set that includes keyword ranking tracking, research tools, competitor monitoring, advanced traffic analytics, marketing planning, and more, this is one of the most robust new tools I’ve seen in a long time, and it’s quickly become an essential part of my workflow whenever I update my blog business plan.

What I like best about SE Ranking is that, in addition to the keyword position monitoring function at the heart of the product, this blogging tool also includes a very comprehensive website audit function that will provide you with extremely actionable feedback on how to improve your blog’s technical SEO footprint, which is useful for all small businesses. While this is one of the expensive products on this list, if you’re serious about growing your site, SE Ranking is well worth including into your tech stack.

Tools for Scaling Your Content Promotion Through Outreach
With the more research-heavy tools out of the way, let’s look at the greatest outreach-oriented ones.

These are specifically designed to assist you in nailing your blogger outreach, scaling your content marketing, landing high-quality guest articles, and forming collaborations with other bloggers in your field.


Hunter scans the Internet for email addresses and lets you to input a domain to view all of the emails linked with that firm (that have made their way into the Hunter database). Today, it’s my go-to email search tool.

If you require the email address of a CEO, content manager, or social media representative, Hunter’s email finder will offer either their precise email address or their best estimate based on other corporate emails they’ve discovered. The bulk option, which allows you to submit a list of domains or contacts in order to locate or verify connections for a bigger scale outreach effort, ups the ante with this blogging tool.

The free plan is limited to 100 searches per month (which is more than enough for implementing a thoughtful blog SEO strategy).


Respona is an all-in-one blogger outreach platform that includes all of the tools needed to set up and run an email campaign for any purpose, including link building, digital PR, marketing, and even sales (check out this round up of the best sales tools for more on that front).

It’s connected with Google’s search engine for easier prospecting, and it gets data from Ahrefs directly, such as Domain Rating and Ahrefs Rank. An easy-to-use email finder is also provided, making it exceedingly simple to identify the proper person’s contact information without the need for other tools. They have the following characteristics:

Email outreach that is automated
Excellent for prospecting and obtaining contact information.
Personalization is used extensively in outreach initiatives.
Analytics and reporting are included in.
Respona’s user-friendly interface walks you through the process of developing and executing outreach programs, as well as tracking your performance and the state of your interactions with each prospect. The technology will be especially valuable to link builders, since it was first utilized to assist Visme in scaling their link building outreach efforts, resulting in the website receiving over 2 million organic visits each month.

Voila Norbert

Voila Norbert is impressive in its ability to parse hundreds of raw CSV files and provide you with very accurate contact information for your blog outreach initiatives.

Voila Norbert was designed to be one of the best lead validation tools, but it also interfaces with other programs like Drip and Pipedrive, making it especially handy for sorting leads and planning campaigns to launch rapidly.

Ninja Outreach

Ninja outreach is included in this list of the top blogging tools because it is an all-in-one outreach tool that allows you to connect with influencers, pitch guest pieces, and create connections with other bloggers in your field at scale.

Its main role as a link prospector is accessible via the Outreach section. Enter a topic to locate the top blogs with whom you should link, with numerous columns emphasizing social numbers, SEO metrics, traffic statistics, and contact information for the individuals you should contact and email with your partnership proposal.

The features column even indicates whether the target website is presently accepting guest posts, making this one of the best tools for bloggers looking to land more guest posts and garner high-quality links as part of their SEO plan. Consider if this type of outreach can be integrated into your overall blogging strategy and whether it is worth the extra cost.


The outstanding feature that distinguishes Clearbit as one of the most important tools for content makers is its seamless interaction with Gmail. Once Clearbit is installed, you may click on a contact you’re about to email and get a tiny widget with a short bio, their website, and the firm they work for.

It’s important not just for customizing your emails during an outreach campaign, but also for checking and confirming whether or not a certain email address you have is correct.

Blogging Tools for Productivity to Help You Get More Done (Faster)
Okay, let’s switch gears again and speak about productivity tools, which are a bit of a passion of mine.

These are my top suggestions for the most important productivity-oriented blogging tools that will help you save time on chores that can be completed more quickly (and more effectively).


If you’ve been blogging for any length of time and have ever tried to copy and paste a blog post you authored as a draft in a Google Doc—and got it loaded into WordPress—you know how much of a pain the re-formatting will be. Wordable is one of my favorite writing tools since it has truly saved me hours of time.

After signing up for Wordable’s free trial, you’ll download and install their plugin on your WordPress blog. Then, with a single click, you can automatically export Google Docs into a WordPress post or page on your blog—without any formatting issues. Seriously. It’s amazing, and it’ll even import photographs with the titles you gave the files in your Google Doc. Keep a watch out for potential integrations with other blogging tools, like as Trello and Evernote, that may come down the pike with Wordable one day.


FocusMe holds a particular position on my list of the greatest blogging tools because it, well… helps me stay focused when I need to get important work done.

FocusMe wants to help you stop energy-draining multitasking and reduce the amount of time you spend on distracting websites as a website and app blocker. Its efficiency promise is established on the premise that imposing a daily 2-hour ban on a certain website or app can result in a 25% increase in productivity.

Inbox When Ready for Gmail

The creators of this particular Chrome extension for Gmail recognized how fascinated we’ve gotten with emails today—and wanted to reign it in so you can spend more time on items that would genuinely help your blog grow (rather than answering every single email as it comes in).

Once installed, the extension allows you to batch process emails and reduce the amount of time you spend on each email by providing a “Show Inbox” and “Conceal Inbox” button for when you’re ready to either delve into email or hide your email inbox from view. Personally, it makes me pause before opening my email account.

Another useful feature is that you can still create new emails when the inbox is hidden, so you don’t have to worry about fresh emails appearing and distracting you. You may also set a frequency restriction for how many times you wish to check your email each day, as well as duration limitations for each email.

Marketing-Related Blogging Tools to Increase Traffic and Build an Audience.
Whether you like it or not, current blogging statistics show that if you want to establish an engaged target audience, you need to market your blog content—and the appropriate tools may help you do so far more successfully than ever before.

These are my recommendations for the most important tools for efficiently marketing your blog.


While I’ll be the first to tell you that free email marketing tools like Mailchimp are great for getting started, they won’t be the best blogging tool for growing your email list in the long run as your small business grows and you can afford to invest in blogging tools like ConvertKit that can do more to create things like automations and sequences that can generate revenue from your email list while you sleep.

Your email subscribers are only a few steps away from becoming paying consumers for your online course, eBook, or service. For example, based on when and how a new subscriber signs up on the site, I’ve been able to put up entirely automatic sales letters that push the purchase of either blogging books or one of the premium blogging courses. ConvertKit’s functionality is tailored to bloggers and is reasonably priced (beginning at $29/mo) given its feature set, which includes developing your email list, creating landing pages, setting up automatic emails, messaging subscribers, and templates to begin with. They also interface directly with WordPress and other top tools, making it an indispensable dashboard for a seasoned blogger.


Sumo really combines almost twenty distinct useful tools into a single package. I’ll discuss their three social media optimization tools here, and if you need more information on the issue, check out this updated list of the greatest social media tools on the market today.

We all know that postings containing photographs are more likely to be shared, right? What if your blog readers want to share the photographs they discover in your blog articles as well? Sumo’s Image Sharer feature makes this simple with a single click. Aside from that, the Sumo Highlighter allows readers to easily share parts they appreciate from a blog article by highlighting it (for other readers to see) and tweeting about it.

Sumo share is a sleek, well-optimized collection of social sharing buttons that you can put within a blog post or down the side of your blog to encourage people to share the material they enjoy on your site.


Building an email list is vital for understanding how to make money blogging, as every new blogger will tell you. Also, if you want to see how much money bloggers can make firsthand, check out this guide.

Because of its effectiveness in acquiring your readers’ email addresses, OptinMonster makes our list of the finest blogging tools. It can be placed on any page of your site (they also offer an amazingly simple WordPress plugin), and their tools allow you to A/B test different messages to determine the most successful methods to get your visitors to join your list or make a purchase. Not to mention that their opt-ins may be customized to exactly complement the style of your blog layout.


I can understand your skepticism of AI-generated copywriting software. After instance, how can AI imitate the ineffable qualities of a human’s voice, style, and tone? They can’t, after all (yet). Jasper, on the other hand, is astonishingly adept at writing copy for blog posts, as well as other short types of content such as Facebook advertising, tweets, headlines, video scripts, and sales pages.

A tool like this, in my opinion, is best utilized today as a supplement to your own talents and other established blogging tools like Clearscope. Functionally, you may use it to accelerate your blog writing process, overcome writer’s block, and begin creating material—or to fill in the gaps in bringing your work to the finish line. I’ve tried a few of these tools, but they always create illegible copy. However, not Jasper. Their AI-powered writing helper has been taught by conversion and copywriting specialists, allowing it to acquire credible and successful writing techniques. When you sign up, you’ll have access to more than 40 copywriting templates focused on various use cases, such as marketing strategy, email marketing, Amazon product descriptions, blog material, and more.


SocialSnap is a WordPress plugin that adds stunning social share buttons to your site, with more customization choices and faster loading times than the competition.

Unlike other tools and plugins for adding social buttons to your blog, SocialSnap is designed to be lightning quick and will not slow down your page load rates in the slightest—an crucial component in your overall blog SEO strategy. Furthermore, their share buttons are accessible in a variety of configurations, including floating bars, sticky widgets, above or below blog content, and even pop-ups.

Click-to-Tweet by CoSchedule

Because of how simple and straightforward this free WordPress plugin is, it has been one of the most effective blogging tools I’ve implemented on my site to boost my content marketing results.

It’s as simple as it gets when it comes to embedding tweetable quotations or anything you want users to share anywhere inside your blog content.


Making and selling online courses will be a logical step along the route to monetizing your blog as your blogging business expands. Teachable has long been one of the most user-friendly online course delivery platforms, capable of not just serving content to students but also collecting fees on their behalf.

All you have to do is produce your course material, develop a sales page with their easy builder, and connect Teachable to your PayPal or Stripe account—and you’re ready to start selling courses to your followers. Check them out and join up to learn more by clicking here.


Buffer will always hold a special place in my heart as one of the first social media marketing tools I utilized as a blogger. Buffer’s excellent scheduling mechanism drew me in more than any other feature, and they now provide scheduling of Twitter threads in addition to scheduling on Facebook, Instagram, LinkedIn, TikTok, Pinterest, and apps for Shopify, Google, and others. Their simple drag-and-drop capability will allow you to quickly schedule social network postings.

Not only is the product wonderful for full-time bloggers (and part-time bloggers) on a budget who want to build a social media following and generate traffic from social media platforms, but the team behind it is fantastic.


Wishpond is basically a set of tools designed to help you accomplish one thing: efficiently sell and develop your business. It makes my list of important tools for marketers because of the variety of features you get after joining up, including an online advertising dashboard, social networking tools, email marketing, lead management, referral campaigns, landing sites, forms, call monitoring, chat bots, and more. When you’re focused on promoting your site, it’s a one-stop dashboard of resources.

The most distinctive aspect of Wishpond is that you immediately receive a dedicated marketing executive to join your team after signing up. It is their responsibility to walk you through every stage of creating (and executing) successful marketing campaigns for your site and niche. They’ll keep you up to date on industry trends, check for particular blog improvements, and give continuing practical recommendations to help your site expand in the correct way. What’s the best part? Pricing begins at $49 per month.


Did you know that YouTube is the world’s second largest search engine (behind only its parent firm Google)?

With millions of people seeking for solutions to critical problems on YouTube every day, it is one of the most effective blogging tools for building your target audience, attracting additional viewers who want to learn from you, and growing your impact. Bloggers that create longer-form videos that keep viewers engaged will be rewarded with higher organic ranks as part of YouTube’s drive to enhance user watch time.

Here are some YouTube video ideas (and formats) for making entertaining content for your readers:

  • Make movies out of your most popular blog content.
  • Share tales from your blog’s specialty.
  • Make step-by-step films that lead viewers through a process they want to learn about. Talk about current events, news, and industry developments (by yourself or with a guest)

At the end of the day, the more quality YouTube videos you can upload and embed into relevant posts on your blog, the bigger your rewards will likely be from search engines like Google, who appreciate the intimate relationship between YouTube video embeds and long-form written content.

Adobe Rush

Adobe Rush is the company’s most current video editing tool, a condensed version of their massively famous Premier editing program aimed at assisting bloggers and producers in shooting, editing, and sharing web films as rapidly as possible.

Because I’m not a good video producer, Rush enters my list of the finest blogging tools. It allows me to quickly edit simple videos I film into aesthetically beautiful material for my blog and YouTube channel.


Rev is my go-to destination in this world for fast, high-quality services, whether it’s video or podcast transcriptions, captions to include with your YouTube videos, or even foreign subtitles on your content that starts to attract an international audience—landing it squarely on my list of the best blogging tools. Aside: If you’re thinking about launching a podcast.


Albacross is a robust B2B lead generating software that enables bloggers (and small businesses) to discover and track which organizations are visiting their websites. You may also learn more about the companies who employ your readers, such as their size, revenue, industry, location, and even contact information.

Having this type of data about blog visitors at your disposal will help you to conduct far more targeted email marketing campaigns to promote your blog and establish additional relationships. Their interface with Zapier provides customers with access to a diverse set of data-passing apps, including CRMs, email marketing platforms, and more.

Prezi Video

This new (free) tool from the Prezi team is intended to assist you in creating remote presentations that bring people closer together. The ability to appear on camera with your material while you present via video to your audience, team, or even friends is at the heart of the product. Prezi Video is a must-try for bloggers and marketers of all sorts, with the purpose of establishing more meaningful face-to-face engagement with teams (and audiences) that are increasingly situated throughout the world.

Blogging Tools for Broken Links and Optimization

Now, one of my favorite components of writing is working hard to ensure that your material gets discovered by new audiences using strategies such as… Finding broken links and coming up with inventive strategies to have your material highlighted in important internet sources are all part of the job.

These are my recommendations for the greatest blogging tools for getting your blog noticed on other prominent websites.


LinkMiner is a Google Chrome plugin that discovers possibilities to develop connections to your blog material by detecting broken links on websites you visit. Once installed, LinkMiner will highlight any 404 errors (broken links), allowing you to contact the blog owner with a similar resource you’ve already generated and request that your link replace the broken one.

SEO Web Page Analyzer

This blogging tool is a free SEO analyzer that you can use to gain practical advise on enhancing your blog’s pages.

To obtain a free report, simply enter the URL of the page you like to investigate. Based on the rapid examination, your page will be assigned an overall SEO score, followed by a report outlining key implementations you can do right now to enhance your page’s score and get it in better SEO condition.

Image and video blogging tools to help you nail your visual identity

Without a consistent visual identity and well-designed blog layout on your blogging platform (as provided by these WordPress themes), it will be tough to stand out in the thoughts of your readers (and persuade them that you are worth returning to). These will assist you in excelling at it.

These are the crucial picture and video-related technologies you should be employing right now, from optimizing your photos to reduce page load times to producing high-quality featured images for your blog entries.


Placeit is a truly amazing tool for bloggers of all levels if you’re searching for a platform where you can develop all of your branding designs. It’s a terrific center for producing images, with over 94,000 templates and a growing library of designs developed by pros every day. In minutes, you can create everything from logos and movies to your social campaign with branded imagery.

Simply choose your preferred movie design, modify the color of the backgrounds and forms, and add your photographs or video clips. All of their stock video material is created by a professional staff, so you can get your video marketing off to a great start with some genuinely eye-catching themes.

Check out the following features of this blogging tool:

  • Downloads are unlimited: Continue to create, and you will have endless downloads for your brand.
  • Fonts and audio options: You may also change the playback speed and number of slides to create a short or long film.
  • Every day, new templates are added: Designers are always on top of the latest trends, and they develop gorgeous assets on a daily basis.
  • Easy-to-use: With minimal technical knowledge, you may generate a plethora of designs, artworks, films, demonstrations, Instagram stories, and social media marketing materials.
  • Graphic design for professionals: Because all visuals are created by a competent staff, you can count on them to be eye-catching templates for your campaigns.

Pricing: Basic is free; Unlimited costs $12.70 per month (or $76.23 per year).


Genially is a blog tool for developing interactive visual content. It may be used to generate interactive photos, infographics, website sliders, virtual tours, guides, and maps, among other things. They also have thousands of templates available to help you get started.


I only found Loom a few years ago and have been utterly blown away by not only its flexibility as a (free) helpful blogging tool for recording high quality screen-share tutorials, but also its effectiveness in capturing straight to camera films from my computer.

Loom’s capabilities also include the option to instantly (and either privately or publicly) share the movies you capture with a single click—via email, Slack, or elsewhere. Colleagues or clients may even leave comments on your movies, or you can export them and submit them to a site like YouTube.


This Mac program allows you to resize and compress photographs with a few clicks, making it an essential among blogging tools you’ll want to use as your readership develops.

Pichi allows you to achieve up to 95% compression without sacrificing image quality. Images will upload rapidly, and as a result, your blog’s pages will load faster. Every extra second in page load time might reduce conversions and suggest to Google that your content should not be listed as high in organic search results.

Adobe Photoshop

Adobe Photoshop is the undisputed king of image editing and customizing tools.

On the other hand, if you’ve never used it before, it might be one of the most difficult tools to master from scratch—the extraordinarily extensive range of customizing choices to modify and even create visual material means there’s a high learning curve.


Visme is a free online design blogging platform that allows bloggers to create custom designs, blog photos, infographics, social posts, and more for their blogs without learning a sophisticated set of tools or abilities.

After you join up, you’ll be able to select from hundreds of templates to get started, and you’ll be able to produce aesthetically beautiful images in minutes. offers a set of creative tools to help you develop a stunning, distinctive brand that will make your blog stand out from the crowd. What’s so appealing about is that you can get started immediately by rapidly inputting in facts about your business, blogging objectives, and color palette preferences (use a color palette generator for inspiration)—and then watch their logo creator produce a limitless number of logo designs. You may then change the color, icon, design, font, and other aspects of your logo, resulting in an optimal logo file. You may also download social media and advertising pictures with your logo to help you promote your site.


Logaster is a premier online service for developing your brand assets (particularly a logo), with an emphasis on both quality and cost. What’s particularly appealing about this blogging tool is that you can generate a logo in just a few clicks, with their online generator producing over 1,000 unique logos every hour.

With a focus on assisting small and medium-sized organizations, its blogging tools let users to swiftly generate high-quality logos and other graphic assets to fuel initiatives such as a website revamp, new media kit, stationery, and more.


Unsplash offers a vast free stock picture collection, making it one of my favorite blogging tools for getting royalty-free stock photographs.

According to studies, blog articles with a picture every 75-100 words receive twice as many shares as those without frequent graphics interwoven throughout. Their excellent search engine isn’t the only method to find images; you can also explore collections organized by recognized subjects. Their library contains over 810,000 photographs from photographers from all walks of life. You will not be disappointed in your hunt for suitable blog photos.

Blogging Tools for Project Management to Keep Your Content on Track
Finally, here’s my favorite project management-related blogging tool for staying on top of editorial schedules while keeping distant contractors, partners, and other bloggers updated.


Skimlinks is a blogger monetization tool that allows you to automatically affiliate and monetise product links in commerce-related articles. Skimlinks is already used by 60,000 bloggers and several of the world’s leading publications, including Conde Nast, Hearst, and Huffington Post.

Bloggers that have been approved by Skimlinks can access up to 48,500 affiliate programs worldwide. Skimlinks also includes a variety of tools and resources to assist you in increasing your affiliate money, such as the Editor Toolbar, which automatically calculates the commission rate you’ll receive from a merchant website you visit, and a variety of reports to track and optimize your performance.

Among the valuable reports you’ll have access to are:

Performance by Merchant: This report tells you which merchants pay the highest commissions and how they have changed over time.

Performance by Page: This analysis tells you which of your blog’s posts are generating the most impressions, clicks, and commissions. You may also divide the articles by links to observe which merchants do well in each one.

Trending Items: This analysis identifies which products are now generating significant income for publishers throughout the Skimlinks network.

Broken Links: This report displays the amount of broken links on your website. You may narrow down your search by broken link type, such as Out of Stock, 404, or Inactive retailers.

Skimlinks is an essential tool for any blogger trying to maximize their affiliate marketing efforts. Sign up here, install the Javascript, and you’ll be accepted within a few hours.

Affiliate Marketing Dashboard

Scaling your affiliate blog revenue presents two major challenges: keeping track of several affiliate programs to connect into and inconsistent or inadequate reporting. Assume you have a single article that contains links to items from five distinct affiliate networks. Trying to find out how much that article earns overall, and if it’s moving up or down following your recent edits, is a time-consuming and laborious procedure.

These are the two primary issues that Affiliate addresses. It consolidates all of your affiliate statistics into a single dashboard, enables you to create thorough cross-network reports, and automatically correlates conversions to specific articles and links on the page (which saves a ton of time). This may be a game changer if you’re just getting started and want to see what’s currently working, as well as if you’re scaling up and managing several websites.


Surprisingly, the vast majority of free WordPress themes on the market today lack a good interface for producing appealing sign up forms—which is where Paperform comes in.

Paperform is a web-based application that enables bloggers and web publishers to (quickly) construct beautiful online forms, integrate payment forms, and make simple sales pages without any technical skills. Paperform is a simple HTML code snippet that can be placed straight into any page or post on your website for polling your audience, collecting email addresses, accepting money, arranging appointments, and more.


If you want to enhance your blog traffic but don’t have a lot of money, making infographics can help your website authority and rankings. But how do you create an infographic? Meet Easelly, a straightforward infographic builder with over 4 million users worldwide. You can receive unlimited access to gorgeous infographic templates and over 1.1 million free graphics and pictures made by expert designers with the Pro edition of Easelly.

It’s also simple to include an Easelly infographic on your blog. Simply copy and paste a simple embed code from your Easelly canvas onto your text editor. If you don’t have time to create infographics from scratch, you may hire Easelly’s infographic design team to create unique infographics and animated visuals for you. Their premium plans start at $49 per month.


Certain criteria must be checked when it comes to marketing your goods in an overly saturated market. The most crucial is extensive market research. This is where SurveySparrow can assist you.

SurveySparrow is an omni-channel experience management tool that allows you to assess your competitors, market and consumer trends, and gather useful data via surveys, polls, and quizzes that can be embedded on your website.


Missinglettr is a social media scheduler that can detect new content on your site and immediately start developing a social media advertising campaign. It also offers a Curate tool that allows you to identify exceptional material in your niche and add it to your publication queue—all of which are ideal for beginners due to their simplicity.


You must be living under a rock if you haven’t heard about Grammarly by now. Grammarly is the clear leader in AI-powered editing software for bloggers looking to improve the readability of their blog material. When Grammarly does not have a native WordPress plugin (yet), I have utilized this effective proofreading tool within my Google Docs while working with authors and editors on my team. It’s saved me from several embarrassing typos over the years.

Did I overlook any of your suggestions for the Best Blogging Tools?

Finally, I’m a big proponent of sticking to a limited budget when it comes to blogging tools, especially in the beginning when you might make the costly blogging mistake of spending too much on paid tools—even if your tool expenditures are deducted on your blog taxes at the end of the year. With so many wonderful free (and very affordable) tool alternatives available today, it’s simple to keep your blogging expenditures low while yet rapidly increasing your site.

If you’re not sure what it’s worth investing money on now in order to position your site for long-term success, try this check list:

  • Purchase the greatest web hosting package you can afford in order for your blog to load as soon as possible (read these Bluehost reviews to make an informed decision and check out how it compares to Wix too)
  • If you’re on a limited budget, start with one of these low-cost hosting plans, a month-to-month hosting plan, or even a free hosting plan (but if you have the budget, managed WordPress hosting will be your ticket)
  • Get a cheap, premium WordPress theme to help you create a stunning blog that will amaze your viewers.
  • Invest time in learning how to use the free blogging tools on this list to the best of your ability before moving on to commercial ones.

Is there anything more I should add to this list of vital tools?

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Hopefully you like my article and I want to take the opportunity to suggest the following topics that might be interesting to you;
Blogging, Business, Freelancing, Hosting and Marketing

Disclosure: If you decide to purchase a paid plan, I may receive affiliate income for some of the links at no cost to you. Our affiliate disclosure may be found in our privacy policy. This website is not intended to offer financial advice. This is strictly for entertainment purposes.

Daniel Eriksson

Daniel Eriksson works as a full-time blogger and affiliate marketer. Learn how to scale your impact at startup speed with Daniel and 500,000 monthly readers on Daniel formerly managed digital marketing teams for startups and e-commerce businesses.